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From 04/05/16 our general partner is officially one of the biggest German sports wear companies – Label 23


In 2004, it was the time, in which the Streetwear sports Brand “LABEL 23” originally emerged. The Label addresses demanding and athletic customers. Through the philosophy of authentic wear with individual and innovative designs, Label 23 has developed to a well-respected brand.


The initials 2 and 3 are the trademark. The numbers symbolize the 2nd and 3rd letter in the alphabet and are the short version for “Boxing Connection”. Based on this synonym, the Label represents a connection in form of style.


The athletic character of the streetwear brand is reflected in design and modelling. A proper style as well as an athletic style of high quality characterize our Label.


Label 23 means, to push your environment and to resume the resume the daily fight with yourself. Losses are also a part on the road to success. Frustration, disappointment, self-doubt, depressions, hate & jealousy accompany yourself on this burdensome road, which poses a big challenge to us repeatedly.


Find your own way. However, do not forget, where you come from, the individuals along the way who contributed to your development and who stands by your side